Four lifelong friends compete against one another to see how they can embarrass each other. If you refuse to do what the others tell you to say, then you lose. If you lose the most, you have a punishment you must do.
The premise is simple, but the execution is hilarious. They place the group in real life situations where the public has no idea what is going on, leading to fun and embarrassing interactions. It is always a treat to see what they are going to have to do next and who is going to be the "big loser" at the end.